Augmented reality (AR) is a live view of a real-world environment with a digital overlay. It appears that the digital content is seamlessly integrated into the real scene when viewed through the AR device, typically a smartphone or tablet.
Going back to 2012 we came across an AR execution. There wasn’t anything overly clever about the execution, it was not much more than some eye candy. BUT – that moment, our first hands-on interaction with the technology was significant. We are in a technology industry and this constant immersion equates to a difficult target audience to ‘wow’. Right then we said we need to look at this, imagine the potential, imagine the opportunities to take what we are doing in 3D animation and deliver that as AR.
We set about learning more about the technology and how to develop it. Since that point we have invested in up-skilling our existing team in AR technology and development, App development and created our first AR App, Two Left Feet released on 28th August 2013 on the Apple App Store and now Google Play Store worldwide. Two Left Feet went on to win Best New App in the Australian Mobile Awards and numerous other industry awards.
In addition to Two Left Feet, we have been developing our own engines for delivering an improved AR experience. We have developed a method that uses the gyroscope in the mobile devices to deliver a marker-less experience (a marker is used by the camera to track in 3d space and anchor the augmentation into the real world environment). We have then adapted that technology into the marker/tracking method to provide a seamless experience when a users device loses the tracker.
We have explored applications outside of the traditional use of an marker to trigger the AR and have prototyped tech demonstrations that have used a physical building as a marker to deliver an AR experience on the building surface. We’ve looked at clothing to augment a physical t-shirt and are developing geographically triggered AR experiences talking advantage of the GPS functionality of the mobile devices.
We developed Christmas in the City, launched December 2014. This is an environmental implementation of AR where users find markers located around the city using a GPS enabled map. The app benefits from Resin's R&D post Two Left Feet and incorporates a number of the features we've been working on.