After being invited to bid on the production of the 2015 Clipsal 500 brand commercial Resin was awarded on the strength of the directors treatment and creative vision for the commercial. The strategic direction was to look forward to the future generations of race goers. Expanding upon a narrative developed by the agency, Showpony – The film is an exploration of the sensory experience. Blurring the line of observation and first person experience we take the audience on a frenetic journey that attempts to capture the sheer adrenaline of the Clipsal 500.
With only a five week production schedule and an ambitious scope of work with 31 shots, the commercial is a mixture of pure CGI, visual effects shots, live action that we produced and augmentation of some existing content.
AGENCY: SHOWPONY ADVERTISING
CLIENT: SA MOTOR SPORT BOARD
DIRECTOR : GRANT LOVERING (RESIN)
PRODUCTION & VFX : RESIN
SOUND DESIGN : SCOTT ILLINGWORTH (BEST FX)