Resin worked with agency kwp! to develop key visuals for Coopers Sparkling and Pale Ale. The production approach was a first for Coopers with Resin producing photo-real 3D environments and products. Every element including the bottle, glass, beer tap and environment is produced in 3D allowing ultimate flexibility for composition of the images which need to cover a wide range of aspect ratios and resolutions. We composed around 9 layouts of each environment and setup templates allowing the art department to quickly and easily generate new headlines, a common requirement for this client that is responsive to current events with it's advertising.
Images were produced at various resolutions with layered Photoshop files produced as high as 12k resolution. Product representation and realism where mandatory, take a look at the bottle or glass and let us know what you think.
CLIENT: Coopers Brewery
AGENCY: kwp! Advertising