The frequency of fatal crashes, where drivers and riders are testing positive to illegal drugs, is increasing on South Australian roads. This latest campaign for the Motor Accident Commission of South Australia aims to combat this disturbing trend, and reduce the overall incidence of drug driving, by educating the public about the time it takes for drugs to pass through their system.
Produced for agency, KWP! and the Motor Accident Commission, includes some behind the scenes footage captured on set and before and after sequence showing some of the visual effects work.
Resin directed and produced the commercial and handled all the visual effects and post work.