Christmas in the City is an augmented reality (AR) app that was conceived and developed by Resin for the Adelaide City Council. Available for free on Apple and Android devices, the app features a GPS enabled map to locate markers all over the city. Once activated the markers reveal a number of animations of Santa and his reindeers preparing for Christmas. With over 40 separate locations making this installation a world first for its scale in a city.
Christmas in the City sees quite a few advances since we developed Two Left Feet which were both developed on the Unity platform. The AR will now continue to track even if the device loses the marker and the Town Hall marker once activated switches to using the devices gyroscope to provide a really fluid experience as the user tracks Santa and his Reindeer flying down King William Street. We’ve also given consideration to how people might want to stage photos with their children with Santa and the Reindeers and provided a way to make this easier within the app.
Read the full press release at Campaign Brief and an article on Adelaide Now. The app has also been covered by various media channels including the Channel 9 news and Today show.